We enable Verification, Identification and Communication.

What we do

Data On Demand produces a range of consumer data identification & verification, insight and marketing solutions.

Our Fintrace product is a data solution for tracing and verifying individuals used by CRAs, DCAs, Bureaus and providers of IDV, KYC, AML, tracing, fraud prevention and asset repatriation services. Fintrace improves customer engagement, contact performance and collection success as well as enabling businesses to meet their regulatory obligations.

Residence is a database of forward flow property information incorporating properties For Sale, SSTC, Land Registry and EPC updates. Residence enables companies to enhance their databases with Property Status Updates (PSUs) and Address Level Insights (ALIs) for marketing, customer retention and general data hygiene.

The marketing database solution, Continue, is a reseller solution allowing our Partners to utilise channel data in direct-to-consumer communications.

    What we offer

  • GDPR ready consumer marketing solutions
  • Telephone, postal and email data for consumer marketing
  • Daily, weekly or monthly batched data feeds
  • Verified and validated data in one consistent format
  • A consumer facing marketing preference dashboard
  • Online consumer data count and export tools
  • Licenced In-house data processing solutions
  • GDPR compliant Client processing agreements
  • Proprietary software solutions for data management

How it works

Visitors to our Network Partner’s websites give their consent for third party marketing.

The data is validated through our processing routines including PAF, TPS, MPS, HLR and disconnect.

Targeted customer acquisition data is delivered to our customers for their marketing campaigns.

Our Network Partners

Our Network Partner websites receive millions of visitors every month. When a visitor chooses to give consent for third party marketing we receive their data. The information we receive can include name, address, age, gender, contact details and other insights such as employment status, pension status, homeowner status, marital status, number of dependants and the type of device they used to register, e.g. Desktop, iOS or Android.

In addition to this transactional information we can add information such as who they bank with, how energy efficient their home is, if they are currently looking to move home and other social insights such as which football team they support or which brands they like.

A typical consumer on our database has registered with a lifestyle website to receive information about a product or service, has entered a competition, submitted a request for a quote or made an application for a loan.

Data transfer and processing

If you work with an internal Marketing Team, or have your own marketing solutions such as an email delivery platform or call centre, we can provide data directly to you. We include all the contact information you need as well as an IP Address, a Time & Date Stamp, the website URL and a Privacy Policy Version Number for every data record.

If you are managing the data in-house we have a Data Processor Agreement that warrants each party will be processing the data compliantly for GDPR. In addition, we provide a weekly suppression file that is available to download from our Data Management System.

Consumer Marketing Preferences

When a consumer makes an enquiry about the origination of their personal data or would like to opt-out, we give you access to direct them to an online marketing preference dashboard where individual consumers can manage their marketing preferences or contact us directly with a request about their personal data.

We have signed the ICO’s ‘Your Data Matters’ pledge and can be found on the Public Register. We have a registration with the ICO. We take the role of the custodian of the marketing data we manage very seriously and put the consumers rights at the forefront of the Products we build.