Updated 23 October 2019 V_2
This policy explains why we process your data and highlights your rights under the General Data Protection Regulation 2018, known as GDPR.
You can contact us directly on 01134 266 550 or by email or letter, as explained below, if you require further information.
Why do we process your data?
Your data was shared with us by a Third Party.
When you registered, made an application, submitted a form, agreed to sign-up or in any other way submitted your data to a third party website you were notified that the data you shared would be shared with Data OD Ltd and that they may share it with other third parties for the purpose of marketing.
How do you remove your data from our marketing database?
If you would like to remove your data from our marketing database you should email this request to MyInfo@DataOnDemand.co.uk and provide your First Name, Surname and Postcode. You may also send the request in writing to The Compliance Officer, Data OD Ltd, Platform, New Station Street, Leeds, LS1 4JB, if you prefer. Alternatively, you can call us on 01134 266550.
Upon receipt of you request to remove your data from the marketing database we will suppress your data record.
Suppressing your data record means that we will keep a copy of the data to process as a suppression. This means that the data record is retained to enable us to identify the data and, if we see the data again in the future, ensure that it is not included in the marketing database again.
The ICO recommend that your data is suppressed.
You can request your data record is deleted and removed completely from our systems, but we cannot guarantee that the data will not be added again in the future if we do not hold a copy of the data to be processed as a suppression only.
Typically, we retain data for up to six years or until a request is made to delete the data.
Who are we?
Our registered company name is Data OD Ltd and we are also known as “Data On Demand”.
Our registered office address, in the United Kingdom, is 62-66 Deansgate, Manchester, England, M3 2EN.
All correspondence should be sent to our trading address, which is:
Data OD Ltd
New Station Street
Head Office Telephone Number: 01134 266 550
Enquiry Email Address: MyInfo@DataOnDemand.co.uk
We are a UK registered business with the company number 10183365.
Our ICO registration number is ZA231384.
How we process the data.
Data OD Ltd is a data aggregator. This means companies share data with our company and we combine this with other data sources to create a Single Customer View for the Data Subject, you, the individual consumer. This data is then shared with other companies for the purpose of marketing.
We process the data to ensure data accuracy. This processing includes validating address information, removing goneaways (people who have moved property), deceased screening and applying suppression files. We also validate mobile phone numbers and email addresses using third party services such as the Home Location Register (HLR), which is the main database of permanent subscriber information for mobile networks and SIFT Logic, which validates and scores the confidence of email addresses.
The data may also be enhanced and improved with more information by combining data from publicly available databases such as the EPC (Energy Performance Certificate) Database, the Land Registry and property portals which display the addresses of properties which are for sale or have been sold. We may combine this data with other data to confirm the status of an address for a property, currently or previously, identified as on the market. e.g. for sale.
The data may be validated, updated or enhanced by other publicly available databases such as the Edited Electoral Roll, as also known as the ‘Open Register’.
The data may be profiled based on the information we know about the individual and/or the information we know about the property where the individual resides.
The data is shared with other companies for the purpose of marketing by post, email, telephone or text message.
The data may also be processed to for legal and regulatory purposes. For example, this might include responding to complaints or enquiries from you or a regulator about how we have used your personal data.
Who do we share data with?
We share data with third parties. This section of the Privacy Notice is updated regularly so you should check this page often to refresh your understanding of which companies may be sharing your data for marketing purposes.
The companies with whom we share data may also share your data with other companies for the permitted purposes of processing.
Companies who we share data with for marketing purposes –
The hyperlinks above link to the ‘Contact Us’ pages (or similar) for the companies Data OD Ltd may have shared data with. You may contact the companies to instruct them to restrict the processing of your data or to action any of your Rights under the GDPR.
You can instruct Data OD Ltd to contact the companies to action any requests on your behalf.
Right to be informed
|The name and contact details of our organisation.||We are Data OD Ltd. Our registered address is 62-66 Deansgate, Manchester, England, M3 2EN. Our Company number is 10183365. To contact us by telephone our main number is 01134 226 550. To contact us by email for general enquiries it is MyInfo@DatOnDemand.co.uk. All correspondence should be sent to Data OD Ltd, Platform, New Station Street, Leeds, LS1 4JB.|
|The purposes of the processing.||We process your information to share with third parties for marketing.|
|The lawful basis for the processing.||Where you have given explicit consent for marketing, that is the lawful basis for processing. Where there is a legitimate interest for sharing your data, that is the lawful basis for processing.|
|The categories of recipients of the personal data.||
|The details of transfers of the personal data to any third countries or international organisations||The data is not shared for marketing purposes with any Countries outside of the EU.|
|The retention periods for the personal data.||We retain the permission to share the data for the purposes of marketing until we are advised by the Data Subject that they no longer want us to process their data.|
|The right to withdraw consent.||Refer to the section on this page entitled ‘How do you remove your data from our marketing database?’|
|The right to lodge a complaint with a supervisory authority.||You can lodge a complaint with the ICO by emailing firstname.lastname@example.org|
|The source of the personal data.||You can request the information in relation to the source of your personal data by emailing MyInfo@DataOnDemand.co.uk|
|The details of the existence of automated decision-making, including profiling.||Refer to the section on this page entitled ‘How we process the data.’|
Right to access
|The right of access, commonly referred to as subject access, gives individuals the right to obtain a copy of their personal data as well as other supplementary information. It helps individuals to understand how and why you are using their data, and check you are doing it lawfully.||You can contact us at MyInfo@DataOnDemand.co.uk to confirm if we are processing your data or to request a copy of the data that we hold and any supplementary information that you are entitled to. You can also call us directly on 01134 266 550 with the same request|
Right to rectification
|Under Article 16 of the GDPR individuals have the right to have inaccurate personal data rectified. An individual may also be able to have incomplete personal data completed – although this will depend on the purposes for the processing. This may involve providing a supplementary statement to the incomplete data||You can contact us at MyInfo@DataOnDemand.co.uk to request to have inaccurate data rectified or to have incomplete data completed. You can also call us directly on 01134 266 550 with the same request.|
Right to erasure
|Under Article 17 of the GDPR individuals have the right to have personal data erased. This is also known as the ‘right to be forgotten’.||You can contact us at MyInfo@DataOnDemand.co.uk to request to have your data deleted. You can also call us directly on 01134 266 550 with the same request.|
Right to restrict processing
|Article 18 of the GDPR gives individuals the right to restrict the processing of their personal data in certain circumstances. This means that an individual can limit the way that an organisation uses their data. This is an alternative to requesting the erasure of their data.||You can contact us at MyInfo@DataOnDemand.co.uk to request to have your added to our suppression list if you wish to withdraw consent. You can also call us directly on 01134 266 550 with the same request.|
Right to data portability
|The right to data portability gives individuals the right to receive personal data they have provided to a controller in a structured, commonly used and machine-readable format. It also gives them the right to request that a controller transmits this data directly to another controller.||You can contact us at MyInfo@DataOnDemand.co.uk to request to a copy of the information we hold to be provided to you or another controller. This is supplied in an Excel (.CSV) format and can be sent by email or by post. You can also call us directly on 01134 266 550 with the same request.|
Right to object
|Article 21 of the GDPR gives individuals the right to object to the processing of their personal data. This effectively allows individuals to ask you to stop processing their personal data. The right to object only applies in certain circumstances. Whether it applies depends on your purposes for processing and your lawful basis for processing.||You can contact us at MyInfo@DataOnDemand.co.uk to request that we stop processing your data for marketing purposes. You may also call us directly on 01134 266 550 with the same request.
Rights related to automated decision-making including profiling
|Article 22 of the GDPR has additional rules to protect individuals if you are carrying out solely automated decision-making that has legal or similarly significant effects on them.||You can contact us at MyInfo@DataOnDemand.co.uk to request that do not use your personal data to create the models outlined in the section of this page entitled ‘How do we process your data’. You can also call us directly on 01134 266 550 with the same request.|
How to Contact Us.
Other useful information.
You can control how your data is processed by registering with services that help restrict the processing and by updating your privacy settings on your devices and on services you use such as email, social media and internet browsers.
The Edited Electoral Roll or ‘Open Register – The open register, also called the edited register, contains the same information as the full register but is not used for elections or referendums. It is updated and published every month and can be sold to any person, organisation or company for a wide range of purposes. It is used by businesses and charities for checking names and address details; users of the register include direct marketing firms and also online directory firms.
You can choose whether or not to have your personal details included in the open version of the register; however, they will be included unless you ask for them to be removed. Removing your details from the open register will not affect your right to vote.
To op-out of receiving marketing communication as a result of your being data shared on the Open Register you should visit https://www.gov.uk/get-on-electoral-register and update your preferences.
Postal Marketing – You can opt out of postal marketing by registering with the Mail Preference Service (MPS) at https://www.mpsonline.org.uk/. This is an industry wide service that is administered by the Direct Marketing Association and recognised by the Information Commissioner.
Telephone Marketing – You can opt out of all telemarketing activity by registering their details with the Telephone Preference Service (TPS) at https://www.tpsonline.org.uk/tps/index.html. The TPS is similar to the MPS but is administered by the Information Commissioner.
Email Marketing – Unlike Postal or Telephone channels, there is no industry-wide service to opt out of email marketing. Therefore, consumers should always review privacy policies and marketing opt-in check boxes when registering for services or purchasing products online. Where unwanted email marketing is received, consumers should unsubscribe or use spam filters to prevent future communications. You can visit https://www.tmps.online/ a service provided by Data OD Ltd to manage your marketing consent.
Online Advertising – Marketing data is widely used to inform the advertising that is displayed when browsing online. Whilst digital marketers generally do not know the identity of the individual viewing a page, they are able to understand their likely characteristics based on their browsing behaviour or location in order to display a more relevant advert. If you would prefer not to receive targeted advertising in this way you can refer to the device or service instructions to restrict the processing.
Cookies – are small files used by websites to recognise returning visitors and tailor content or advertising more effectively. Declining cookies when visiting websites will prevent those sites from displaying targeted advertising, whilst all modern browsers have a setting to clear cookies, which will delete all cookie data stored from previous website visits.
Mobile devices – cookies used for advertising do not generally work on mobile devices, however, advertisers can still recognise returning visitors both when browsing online and when using apps through the use of an ‘Advertising ID’. The Advertising ID is created by the mobile device, but can be reset at any time, thereby deleting all data held against it. Instructions on resetting Advertising ID’s will vary by device but can be found here for Apple devices, or here for Android devices.