Welcoming Denise Crossley to the Data On Demand Board

In September 2025, we were delighted to welcome Denise Crossley to the Board of Data On Demand.

Denise is widely respected across the credit and collections ecosystem: former Group CEO at Lantern, long-standing Non-Executive Director at the Credit Services Association (CSA), and a vocal advocate for fair, effective engagement with customers – especially those in vulnerable circumstances.

Why now

This appointment comes at an important moment for Data On Demand. Following the buy-back of shares from our original investor, we have sharpened our focus on sustainable growth and the delivery of measurable outcomes for clients.

 

As part of that plan, we’ve strengthened our Go-To-Market approach with specialist expertise to help more organisations benefit from two products that are core to our mission:

• • FinTrace: Bridging the data gap to improve engagement with people in debt. FinTrace helps organisations find the right channels and contact information, so conversations happen sooner and in a more supportive way.

• • KnowYourVulnerableCustomer (KYVC): Aggregating best-in-class alternative datasets to help identify and support vulnerable customers. KYVC equips teams to act early, personalise treatment plans and meet regulatory expectations with confidence.

What Denise brings

Denise blends board-level governance with deep operational experience. She understands the realities of running collections operations, managing risk, and building frameworks that treat customers fairly – without losing sight of commercial outcomes. That combination is powerful for our clients, many of whom are seeking to improve engagement rates while enhancing protections for vulnerable customers under Consumer Duty and similar frameworks.

As Stuart Murgatroyd, our CEO and founder (ex-Callcredit), put it:

“Denise’s perspective—shaped by years of leadership in collections and vulnerability—will help us scale responsibly and effectively. We’re excited to learn from her and deliver even more impact for clients.”

Denise shares that enthusiasm:

“Data On Demand is solving practical problems with intelligent data. I’m thrilled to support a team that puts outcomes for consumers and clients at the centre of innovation.”

What this means for our clients and partners

• • Faster, fairer engagement with customers in arrears through FinTrace

• • Earlier identification and tailored support for vulnerable customers via KYVC

• • Clearer governance and assurance, informed by board-level expertise

• • Accelerated innovation, supported by a focused growth strategy and strengthened routes to market

We’re grateful to our clients and partners for their continued trust. With Denise joining our Board, we’re doubling down on our commitment to deliver data that makes a difference – practical, privacy-safe and always aimed at better outcomes.

If you’d like to learn more about FinTrace or Know Your Vulnerable Customer, you can book a free Proof of Value with our team. Get in touch.