The FCA’s July review of products and services surveyed 38 firms across banking, insurance, payments and consumer credit, and kept landing on the same finding: Firms manage their own operation well. But once a product or account moves to a third party, that oversight stops.
In other words, poor outcomes go undetected for longer than they should. The originator no longer sees the account. The new firm doesn’t have the history behind it. Neither side has the full picture, so a problem that would have been caught early runs on unnoticed.
For debt sale, this is the clearest example. Vulnerability flagged by the originator won’t make it onto the new servicer’s file. So instead, the account moves forward without it. The one thing that would have caught a problem early doesn’t come with it.
A debt purchaser is under the same conduct standard as the originating lender, including the duty at CONC 2.10, the FCA’s mental capacity guidance for firms dealing with vulnerable customers. That duty applies to the buyer from the moment they take on the account. However, the history behind it doesn’t.
Here’s a quick look at what transfers over and what doesn’t:
| What transfers | What doesn’t |
| The obligation to treat the customer fairly under CONC 2.10 | The history of why that obligation applies |
| Legal ownership of the debt | Any prior vulnerability indicators recorded against it |
| Responsibility from day one of ownership | The record of what triggered the original flag |

So even when a buyer meets every standard the FCA sets out, they’re often meeting it on a customer they know almost nothing about. As a result, the FCA’s Financial Lives 2024 survey found that 49% of UK adults, 26.4 million people, show characteristics of vulnerability, so on any sold portfolio of a decent size, this isn’t a small pocket of accounts. It’s close to half the book!
The duty and the evidence behind it are meant to move together. Instead, only one of them does.
The March 2026 joint statement also sets out a working expectation, and it’s worth reading closely. Why? Because manufacturers, such as lenders and payment networks, and distributors, such as intermediaries and financial advisers, are expected to work collaboratively and share relevant vulnerability-related information where necessary to avoid foreseeable harm. The instruction centres on data minimisation and purpose limitation: share what’s needed to prevent harm, calibrated to that purpose.
Similar to a lot of joint regulatory output, the statement is the product of collaboration through the Digital Regulation Cooperation Forum and the UK Regulators Network, which signals a coordinated position both regulators are prepared to supervise against.
Talking of supervision, the FCA intends to do further work on how Consumer Duty applies through distribution chains during 2026. This expectation is still developing.
The key insights here:
Firms waiting for a final version of this expectation will be waiting through at least one more round of FCA scrutiny.
“We couldn’t share it for data protection reasons” is no longer an excuseThe regulators have confirmed that data protection legislation does not prevent firms from identifying and supporting vulnerable customers, and that extends directly to sharing what’s needed across a chain. The mechanics were set out in the last section. This is the consequence: that line of defence is gone. |

The FCA expects firms to take all reasonable steps to avoid, or mitigate, foreseeable harm. A buyer who never received the context behind an account had no basis to identify that harm as foreseeable.
And that creates two specific problems for buyers:
Neither problem can be fixed through better collections practice after the account arrives. Both are set before the buyer ever takes ownership of it. So, what does it look like when a chain gets this right? The FCA’s own review already has an answer.
Set against everything a buyer stands to inherit, the FCA’s own review shows this problem already has a working answer.
In its own review, one smaller firm:
Elsewhere in the same review, a distributor provided complaints data on a weekly basis, and the manufacturer retained the ability to request other Consumer Duty-related compliance documents as needed.
That’s documented working practice, already sitting in the same review as the debt sale problem this piece has been building towards. Most distribution chains still rely on complaints data and contractual boilerplate, rather than the specific, structured expectations this smaller firm put in place.
But look closely at what this example actually covers. Both cases are about ongoing conduct monitoring: is the distributor selling within the target market, servicing the product as intended, generating complaints worth escalating. Neither is built around vulnerability data specifically, and neither assumes the relationship between manufacturer and distributor ends. Debt sale is the one point in a distribution chain where the relationship doesn’t continue. Once the sale completes, the seller has no ongoing commercial exposure to what happens next, and therefore no ongoing incentive to keep information flowing, even informally. The FCA’s examples assume an incentive structure that debt sale removes entirely.
If the relationship can’t be relied on to carry the data across, the buyer needs a way to identify vulnerability that doesn’t depend on anyone having agreed to share anything. This is what Know Your Vulnerable Customer (KYVC), Data On Demand’s vulnerability identification solution, is built to do:
The FCA has shown what good distributor engagement looks like when the relationship survives the transaction. Debt sale is the test case where it doesn’t, and where the account needs a source of vulnerability data that doesn’t rely on anyone having agreed to share it in the first place.
None of this needs another policy layer. The FCA and ICO have already set out what’s expected. What’s missing is execution: whether vulnerability can be identified independently of the account’s history, rather than depending on whoever happened to service it last.
That’s the point this piece has been building towards. Identity and vulnerability signals tied to the customer, generated fresh by whoever holds the account today, instead of it being inherited from whoever held it before. For firms buying or servicing debt portfolios, that means being able to run an independent vulnerability check the moment an account changes hands, without waiting on anyone else’s records. See how KYVC does this.
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