Enhancing digital engagement through smarter data

Written by: Stuart Murgatroyd

21 February, 2025

The Digital Debt Resolution Agency (DRA) is committed to transforming debt resolution through a digital-first approach, ensuring a seamless and compassionate experience for customers. By replacing traditional collection methods with digital chat tools and a 24/7 customer portal, The Digital DRA has redefined industry standards. However, their predominantly digital service relies heavily on one crucial factor… data quality.

 

“Enhancing our existing data allows us to reach more customers,” explains Daniel Calcott, Founder of The Digital DRA. “Without accurate data, even the most sophisticated digital tools can’t deliver the engagement levels we need.”

 

Project overview

To maximise its customer reach and streamline operations, The Digital DRA sought a solution that would enhance its contact data in real time.

 

The solution

Partnering with Data On Demand, The Digital DRA integrated FinTrace via API to automate data enrichment. This seamless integration provided real-time updates on contact channels, allowing for faster, more effective customer interactions.

The automated process eliminated the need for manual data checks, significantly improving the speed and accuracy of customer outreach and maintained operational efficiency.

 

“Data On Demand’s API made the process seamless without increasing the workload to manage it, which is essential to our operations. With enhanced data, we can efficiently connect with more customers through their preferred digital channels, ensuring a smoother resolution process without additional operational strain.”

 

Daniel Calcott, Founder, The Digital DRA

 

Partnership results

This partnership not only increased The Digital DRA’s reach but also optimised its digital communication strategy. With improved data quality, the agency was able to:

 

  • Enhance digital engagement capabilities
  • Improve vulnerable customer identification
  • Automate real-time data processing
  • Ensue better customer outcomes through accurate contact data
  • Strengthen digital resolution strategies

 

For both companies, this partnership demonstrates how technology and quality data can enhance debt resolution.

 

“The Digital DRA shows what’s possible when you combine innovative thinking with reliable data. Together, we’re proving that better data leads to better outcomes for everyone involved in the resolution process.”

Simon Gregory

Director, Data On Demand

 

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