Coeo UK enhances debt collection performance with Data On Demand

Written by: Stuart Murgatroyd

21 February, 2025

Coeo UK is a technology-driven debt purchase and collection agency that prioritises effective solutions for all stakeholders. The company combines innovative technology with a strong customer focus to identify the best solutions based on individual circumstances.

 

Project overview

Coeo UK’s technology-driven approach to debt purchase and collection was delivering results, but they saw untapped potential in their portfolio performance. Their digital-first strategy needed enhanced data quality to reach its full potential.

 

“We were already using technology to optimise customer engagement, but we knew there was room for improvement in our match rates,” explains Ben Calvert, Commercial Director at Coeo UK. We needed a data solution that could keep pace with our automated processes and digital customer journey.”

 

The solution

The partnership created immediate improvements in portfolio management and customer engagement.

 

“The API integration transformed our approach to data,” says Ben. “Instead of periodic updates, we’re now working with real-time information. This means our strategies are always based on the latest customer data, which is crucial for digital engagement.”

 

Data On Demand implemented FinTrace, providing Coeo UK with enhanced contact channel data and customer insights. The solution was integrated via API, enabling real-time data processing and immediate strategy updates based on new consumer information.

 

Partnership results

Portfolio match rates increased significantly, leading to improved contact success rates. The enhanced data quality supported more effective digital engagement strategies and better informed propensity scoring.

 

The API integration allowed for daily processing of large data volumes, ensuring strategies remained current and effective. This resulted in improved operational efficiency and better customer outcomes across both debt purchase and contingent portfolios.

 

“The reliability of the data has been exceptional,” Ben adds. “When you’re managing large debt portfolios across multiple sectors, the quality of your data directly impacts your ability to achieve positive outcomes. The impact we’ve seen proves that better data leads to better results.”

 

“At Data On Demand, we’re committed to providing alternative data solutions that make a real difference to our clients’ operations. Working with Coeo UK demonstrates how our approach to data quality and delivery can transform collections performance. The success we’ve achieved together shows that there’s always room for improvement in match rates and customer engagement, even for established industry leaders.”

Simon Gregory, Director, Data On Demand

 

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