Access over fifteen million consumer records instantly

What is continue

We manage a consumer marketing database of over fifteen million data records with email addresses, telephone numbers and postal addresses.

We collected consent from our Network Partners for marketing to these consumers prior to the implementation of GDPR in May 2018.

We offer the option to use our Continue product to contact these consumers under the legitimate interest of Marketing.

EMAIL & TELEPHONE DATA

Our Network Partner websites obtained consumer data from sectors including Automotive, Lifestyle, Competitions, Clubs and Personal Financed prior to the GDPR. This data has consent for email, and telephone marketing which consents with PECR.

POSTAL DATA

Consumer’s home addresses can be matched back to the Edited Electoral Roll to provide consent from the opt-in on the ER.

LAWFUL BASIS FOR PROCESSING

You can choose to continue to market to these consumers using the legitimate interest of Marketing as the lawful basis for processing. We have undertaken a Legitimate Interests Assessment to demonstrate this.

CONTINUED COMMUNICATION

We communicate with the consumer electronically every six months to inform them why and how we are processing their data and offer the ability for them to withdraw third party marketing consent at any time.